Spotify invests $100K into 13 African podcasts

Spotify has launched the Africa Podcast Fund, with the goal of supporting podcasters to further amplify their stories. The $100,000 fund aims to bolster the careers of these podcast creators through financial grants, workshops and networking opportunities.

The Africa Podcast Fund has selected 13 creators from African countries with the biggest podcast listenerships, namely South Africa, Nigeria, Kenya and Ghana. The fund will be administered by Africa Podfest, a Kenyan-based company focused on inspiring and elevating African podcasters by building a sustainable and inclusive podcasting industry across Africa.

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Prior to the Africa Podcast Fund, Spotify through another initiative—Sounds of Africa—highlighted six African artists and six African podcasts in May 2022. All the highlighted podcasts have been selected for the Fund.

The grant also includes a Cameroonian podcast with large listenerships both in France and in Francophone African countries, such as Cote d’Ivoire. Given the wide range of selected countries, the winning podcasts are recorded in a range of languages including Pidgin, English, French, Sheng, Ga, and Twi.

"Africa Podfest is excited about the development of podcasting in Africa particularly because the medium allows underrepresented African voices to tell the story of Africa," Melissa Mbugua, Co-Director of Africa Podfest, said.

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There are currently over 2 million podcasts and 424.2 million podcast listeners worldwide in 2022, a 10.6% increase from the previous year, according to Insider Intelligence.

Pioneer African podcasters selected for the Spotify Fund

The 13 recipient podcasts are; Nigeria's I Said What I Said, Tea With Tay, F&S Uncensored and The Sandwich Podcast, The Messy Inbetween, Mantalk.ke and Nipe Story from Kenya.

Others are Si Maman M’avait Dit (Cameroon) Sincerely Accra (Ghana), After School Is After School with Sis G.U, The Journey Kwantu, Wisdom & Wellness with Mpoomy Ledwaba and Convos & Cocktails with Lesego Tlhabi (South Africa).

CAMEROON

Entrepreneur, journalist and art collector Diane Audrey Ngako is the host of Si Maman M'avait Dit, which roughly translates to ‘If my mom had told me’. On her podcast, Diane Audrey gives the floor to guests, posing questions about what lessons they’ve learnt navigating their lives, careers, and relationships.

GHANA

Sincerely Accra is a popular Ghanaian podcast based on urban life in the national capital Accra. Episodes alternate between vox pops and in-studio interviews, predominantly in English with an occasional blend of Pidgin, Twi and Ga. Hosted by Joseph Nti and produced by Kwame Asante, the podcast is fast-paced and colourful, featuring a mix of personalities with exciting and varying discussions driven by current opinions and pop culture.

KENYA

The Sandwich Podcast, the podcast with the most listeners in Kenya, is hosted by four creatives: Joan, Kibz, Nyamita and Owen. Delivered in a mix of English, Swahili, and Sheng, topics on the podcast are inspired by the hosts’ life experiences and the guests they feature.
The Messy Inbetween is hosted by Murugi Munyi and Lydia Mukami, covering love, money, work, life, and advice led by lived experience and all the things that make life what it is. TMI provides a safe space for women to discuss their experiences candidly.
Mantalk.ke, hosted by Kenyan creators Eli Mwenda and Oscar Koome, recognises the need for conversations led by men on issues such as toxic masculinity, fatherhood, feminism, dating, and self-care. The two hosts strive to have uncomfortable conversations, even if that means putting themselves on the spot.
Nipe Story, hosted and narrated by Kenyan writer, journalist, and queer activist Kevin Mwachiro, gives a voice to written African short stories. Mwachiro provides a platform for African writers to have their short stories heard.

NIGERIA

I Said What I Said, one of the most popular podcasts in Nigeria, is hosted by Feyikemi Abudu, an entrepreneur who is excited about helping small businesses to grow, and Jola Ayeye, a storyteller with a core interest in contemporary African culture. Each week, they dive into the Lagos Millennial experience and share their take on current happenings in Nigerian society.
Tea With Tay, hosted by Nigerian content creator Taymesan, covers societal issues and personal experiences in a fun, light-hearted and entertaining way. Taymesan hosts celebrities and other guests engaging topical conversations that spotlight his guests’ unique and intriguing stories.
F&S Uncensored covers music, pop culture and personal experiences. Hosted by Feyikemi Akin-Bankole and Simi Badiru, The podcast offers commentary on trending pop culture topics and informed opinions on how these topics affect everyday Nigerians.

SOUTH AFRICA

After School Is After School with Sis G.U, hosted by Gugulethu Nyatsumba, aims to speak more openly and honestly about the battles that Gugulethu continues to face in her 20s. The podcast seeks to foster a connection with the audience, by sharing life lessons and inspiring emotional growth.
South African podcast The Journey Kwantu, hosted by Vusumzi Ngxande, explores and questions matters around African spirituality and identity. In each episode, Vusumzi holds a conversation with a guest to dig into the most complex issues around African beliefs.
Wisdom & Wellness with Mpoomy Ledwaba, hosted by content creator Mpoomy Ledwaba, aims to foster connections with her guests and inspire her audience through important conversations that touch on life lessons and individual journeys.
Convos & Cocktails with Lesego Tlhabi is a podcast hosted by the prominent South African satirist, best known for her character Coconut Kelz. The focus of Lesego’s podcast is candid conversations that “we, as black women, want to have… but often don’t”.