Bvndle, UBA, Piggyvest, VFD Microfinance Bank and Aura by Transcorp Partner to Reimagine Rewards in Africa

Bvndle, a new loyalty platform, announced its official launch today, promising to revolutionise how customers earn rewards and engage with their favourite brands. Combining cutting-edge technology with a deep understanding of consumer preferences, Bvndle offers a refreshing alternative to traditional loyalty programs, creating a mutually beneficial ecosystem for businesses and shoppers.

Bvndle is not just about collecting points – it's about making every naira count. By partnering with a wide array of businesses across various industries, Bvndle allows users to accumulate rewards for the things they already do, from grocery shopping and dining out to fueling their cars and paying bills.

"Bvndle is all about connecting with customers on a personal level. Our goal is to empower users to choose rewards that truly enhance their lives, whether through exclusive discounts, unique experiences, or in-demand products," said Kemi Balogun, Managing Director of Bvndle.

The Bvndle app makes earning and redeeming rewards simple and enjoyable. Users earn Bvndle coins through their everyday spending, which can be redeemed for a wide range of exciting rewards. With Bvndle, customer rewards are not limited to where they shop, as the platform allows them to redeem rewards across the ecosystem. 

But Bvndle isn't just for customers. The platform also provides businesses with valuable insights and tools to better understand and engage their customers. By leveraging Bvndle's data-driven approach and gamification engine, businesses can create personalised experiences that reward genuine loyalty and drive sales.

Ikechukwu Nwaguru, Head of Marketing and Corporate Communications at Bvndle, emphasised the platform's potential for businesses: "In today's competitive market, businesses need to go beyond generic loyalty programs to truly connect with customers. Bvndle provides the insights and tools they need to build lasting relationships, drive growth, and foster brand loyalty."

Bvndle's commitment to rewarding purchase experiences has led to partnerships with UBA, Piggyvest, VFD Microfinance Bank. These collaborations showcase Bvndle's deep-rooted belief in empowering businesses and customers alike. To further demonstrate this, Bvndle will host The Yard, an exclusive event on June 29th and 30th, where attendees can immerse themselves in the Bvndle experience and discover the platform's transformative potential for the Nigerian loyalty landscape.

Bvndle intends to impact the retail landscape in Africa significantly. Its unique combination of data analytics, gamification, and community engagement sets a new standard for customer loyalty programs. As Bvndle continues to expand its partner network, it is expected to play a pivotal role in shaping the future of customer engagement in the region, delivering a new era of personalised rewards and enhanced customer experiences.

About Bvndle

Bvndle is a data-driven loyalty platform that empowers businesses to thrive and customers to maximise value. By leveraging sophisticated data analysis and a vast partner network, Bvndle offers a unique approach to customer loyalty, rewarding customers for their everyday spending and providing businesses with the tools they need to foster lasting relationships.